Did you know there is a psychology behind social networking? This is especially true for the social media giant, Facebook. Much research has gone into how users interact on Facebook, as well as how non-Facebook users interact with each other. The results were startling. Moreover, trends have been established on user behavior from early 2000 to 2012.
For example, the average attention span has gone down from 12 seconds to just eight seconds.
Other studies show that people with more Facebook friends tend to have larger prefrontal cortexes, which is the area responsible for social interaction.
Perhaps, the most alarming discovery is just how closely related Internet addiction is to actual drug addiction. Each notification on Facebook has the potential to be one of three things: a professional opportunity, a sexual opportunity, or a social opportunity. Answering those notifications results in the release of Dopamine. The feeling of that is similar to the high you would feel off an addictive substance.
Source: Masters in Psychology
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