The colour of a web page goes far beyond simply the graphic designer’s favorite colour or the shade they had in their head when they sat down at the computer – just like the words and images on a page, colour is a highly effective and all too often neglected medium to influence your website visitors. With this in mind, it’s important to know what each colour is associated with and the effects these colours have; I’ve seen countless websites which structure themselves brilliantly but really fall down visually – and this almost always resorts in the little ‘x’ in the top corner of the browser. To avoid this happening to you, here’s a list of colours to refer to. Red : The colour of energy, passion, love, danger and anger. The use of red on a we...