A new year means it’s time for a new SEO strategy. Google doesn’t go a full year without making some drastic algorithm changes. If you’re trying to ramp up your SEO this year, here are a few tricks you definitely want to avoid. Stop Paying for Links Image via Flickr by Simon Davison Reciprocal links went out of style a few years back. But in 2013, both reciprocal and paid links are definite no-nos. Google and other search engines are catching on quickly to underhanded tactics designed solely to boost rankings, and they’re not tolerating it. If you get caught buying links, your penalty could take years to overcome. Stop Focusing Solely on Rankings Image via Google.com Yes, rankings are important and strongly correlated to click-through rates. However, high ra...