Branding & advertising have a new face today, reaching a far greater audience than say even a couple of years ago. The emergence of social media has swept us off our feet with its rapid and exponential growth and evolution and left us with no choice than jump on to its band wagon to stay on course, and thereby derive the maximum results/output. Thus, it isn’t really surprising when we bump across craft stores on Facebook; its main purpose: generating an interest, awareness about the store, connect more closely with its customers or prospective customers and last but not the least actually sell its products and supplies through the social media network. Take for instance Jo-Ann Fabric Craft Stores: they have created a page to enhance their online presence or foo...