When it comes to social media marketing are you still struggling with a social media marketing strategy? Is it getting hard for you control the conversations about your company, your products or your services? Give up control and drop the ego! Social Media is a totally different ballgame. The people in these social media communities talk about you whenever they want, however they want, and to whomever they want. The conversation goes on with or without you! – Liana Evans See it as a two-way street. As a brand, if you try to only promote your product or services then it isn’t a place for you. Use it as a tool to communicate and relate. Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity...

Social media photo by Shutterstock If you own your own business or are otherwise involved in marketing, you’re likely inundated with information about social media for business. Sometimes it seems like every other business networking evite has to do with “Getting Your Business on Facebook” or “Tweeting Your Way Towards Success.” But the fact is, consumers are inundated with messages from businesses on their social media feeds, and they’re far more likely to push hide than purchase if you’re just providing updates about the business or promoting products. To make a splash on social media, it’s worth taking a good read of a social media guide to gain a deeper understanding of just what social media is, how it works, and how you can create the kind of co...

I have a big problem with social media. And Twitter. And LinkedIn. And, mostly, good old fashioned email. Let me put those sentiments another way. I have a problem with the way business people knowingly or unknowingly delude themselves into thinking that social media and email are really sufficing as the sort of “relationship ice breakers” that are necessary to secure any sizable piece of business these days. By way of explanation, I should explain that I own a professional services company which offers website design and internet marketing services. I’m also currently our principal salesperson. Our clients understand that our services are not inexpensive and they also realize that hiring someone like us means the beginning of an ongoing relationshi...

Social media has become the hip, effective, and free way to market your company, service, or small business. It’s supposed to be so simple that anyone with a Facebook can do it, but there are as many options, strategies, and potential pitfalls as in traditional marketing, with far more far-reaching effects. If you’re stymied as to how to start your social media marketing campaign, or you want to grab some new ideas for how to increase your social media presence, read on. You’ll see what companies like Spotify, Hipmunk, TheDecalGuru, Dunkin Donuts, and Durango Joe’s Coffee are doing to make social media work for them, and hopefully, you’ll pick up some great ideas for your own campaign. #1 Start With Simple Sharing: Spotify allows you ...

As the global economy continues to become more tightly integrated, businesses are looking for innovative ways to spread brand awareness and market themselves. While the power of social media has been over-hyped to some extent by pundits and snake oil salesmen, the truth is that social media campaigns can be an effective way to improve your bottom line. When implemented properly, social media marketing efforts can do wonders for any company. Many firms fail when it comes to launching a social media campaign because they go into it unprepared. Here’s a quick primer on how to make social media work for you. Getting Started Obviously, the first thing to do is set up accounts on a variety of social media platforms. Most people assume that social media begins and end...