When it comes to generate free advertising, social sharing buttons are no doubt one of the best ways to spread the words out via different social media channels. Many internet marketers will suggest you to add social sharing buttons to increase traffic. They might also agree that it will work as an element of social proof but not everyone agrees on how many social sharing buttons you should have. Though social sharing buttons helps you to generate tons of traffic but it’s not always good for user experience. Each social sharing button uses a piece of JavaScript code to make calls back and forth between the social network’s servers and your site. And if you are in WordPress using social sharing plugins then it also needs to load additional JavaScript files from an...

Since the title makes you read this post, I assume that you are already branding your business through YouTube, or you intend to do so. If neither is the case with you, I believe it is time that you jump onto the YouTube marketing bandwagon considering the below facts. YouTube is now the 2nd biggest search engine surpassing biggies like Yahoo and Bing. (Source: Mushroom Networks) It attracts over 1 billion visitors every month. (Source : YouTube) 1 minute of a video is as effective as 1.8 million written words (According to a research by Dr. James McQuivey of Forrester Research). Also, according to Edgar Dale’s Cone of Experience, people remember and thereby learn 50% of what they see and hear, as compared to 10% of what they read and 20% of what they just hear....

When trying to predict the future, it’s probably wise to look at the past. 2012 was a year that was a cocktail of numerous interesting social media events like London 2012 Olympics, scandal concerning Prince Harry in Las Vegas, America’s race for presidency, etc. One has to be sure that the coming year has lots more action in store for us. Media landscape is yet to witness various other transformations. Here is a list of predictions that media landscape is to see in the coming year. #1.       Welcome LinkedIn As The New Facebook:                                                                      LinkedIn will bask in popularity in the coming year as more and more brands will use it as a platform for social networ...

If you have a blog then you must be well aware of the fact that it involves posting numerous blog articles. Till now you have posted all your blog articles without lending a thought to the most simple yet a very important aspect of blog posting. Confused? Here is an example.  Suppose you have a great blog post and want to publish it for your readers knowing very well that it is something that every reader would love then you must also keep in mind the right time to post it. Yes, right timing is as important as good writing. If you have spent a larger part of your day compiling and planning your blog post then you should also give some thinking to the time when you would publish it. Like every other thing concerned with blog article, blog posting too requires right ti...

A little inspiration and good advice can go a long way. These 101 online marketing quotes which will get you inspired and increase your overall knowledge. Starting with some of my favorites. Don’t find customers for your products, find products for your customers. – Seth Godin Marketing is really just about sharing your passion. – Michael Hyatt Done is better than perfect. – Facebook Marketing is a contest for people’s attention. – Seth Godin Marketing is like sex, everyone thinks they’re hood at it. – Steve Tobak Marketing is too important to be left to the marketing department. – David Packard Most of us have experienced wow moments. We just haven’t taken time to think deeply about them. – Michael Hyatt The customer isn’t al...

Okay, so you have a Facebook page – so now what? It’s time to get your page in front of people! In other words, it’s time to drive traffic to your fan page, get more likes, increase engagement, and promote your brand. But until unless you have a huge audience like every big brands does, you will need to educate your potential audience on how to find you on Facebook. In this post I will discuss 26 ways to promote your Facebook Page: #1. Go For the Vanity URL Once you’ve acquired your first 25 fans, Facebook will allow you to edit your page URL. Change it to something easier to remember or something more closely related to your company name. #2. Add To Email Signature Add your Facebook Page URL in your email signature. This will help your conta...