Many of us have this nagging habit of giving up our search readily. We are always in search of the right system or source which will yield the perfect results and answers to our problems. The most accurate, straightforward and marketable data is the quest of every user. But what happens when this is not achieved? When we fail to find the correct information, we do not think beyond that. We simply test and then dispose it off. Then there comes a change in our methodology or the way of seeking the correct information.  What is the result? We repeat the same mistakes again and find ourselves in the same place as before. The cycle continues without yielding any beneficial results and it only ends in a lot of wasted time. The main problem is that we lack focus in the im...

If you’re planning a large marketing campaign, you may find yourself feeling slightly daunted by what approach to take. Have you considered A/B testing? Perhaps not, if you haven’t, you really should! If you don’t know, A/B testing allows you to trial a number of specific messages on a small test group to determine which is the most effective. You take these messages and you send them to the groups and monitor which has the most responses. A/B testing can be a fantastic way to decide between messages if you just can’t choose! How to split the group This really depends on how large your test group is. If you’re testing an email message, it’s wise not to send the test emails to everyone, just select a smaller group to trial the messages and once you’re su...