The Analytics Advantage: What High Growth Companies Do That You Don’t
There’s a revolution afoot, a huge shift in how business is conducted. Old means of reaching out to potential customers and encouraging growth can no longer compete with online marketing and research tools. Purchasers of professional services now spend less time and invest fewer resources researching service providers. There’s less need for lengthy RFPs – a potential buyer can spend a morning instead of a month narrowing the field. But what kinds of tools are we talking about here? And how can they impact my professional services firm?
For starters, buyers are, without a doubt, searching online for services you offer. If you’re not making yourself visible, you’re missing out. Second, your competitors are likely online. If you aren’t—and if ...
