In a layman’s’ word website bounce rate means whenever a visitor visits your site he or she leaves without visiting other pages. This implies that your website isn’t appealing. Holding visitors on to your website for a longer period of time is certainly a challenge in today’s highly competitive market. If you are having a high bounce rate its an alert that indicates it’s time to concentrate on your website layout, content, and overall presentation. But high bounce rate isn’t always a bad thing. It actually depends on what industry you are in. Let’s take an example of a local restaurant website. If someone is looking for their phone number, the visitor lands on the home page collects the phone number and exits the page or “bounce”. Now if...

Facebook has become a basic necessity for business owners to plan as well as implement social media marketing strategy. Though there are numerous social media networks like LinkedIn, Pinterest, YouTube and Twitter, but with over 1.5 Billion users Facebook is the main game player. Participation and engaging on Facebook can be the most effective tactics but the business people are yet to get the most out of this useful tool. Many of them confused as to how and when they should publish their posts. A research conducted by Buddy Media reveals different ways to create the most effective engagement for retailers when interacting with their fans on Facebook. Here are a few findings which will help in clearing all the queries that surround Facebook. #1:   Best Time To P...

In the recent times, there has been a lot of hype created around content marketing. Blog posts have shown us the way that social media is largely dependent on good content. Evidently, numerous books have been written keeping this agenda in mind. Hence it makes things very clear that content is the fuel for good social media marketing. Why only social media marketing, it is vitally important for any kind of marketing. For making things clearer in your mind, for any television strategy, the commercial that you flash is very important just as the advertisement is very important for print strategy. In spite of all this, as social media comes free of cost, we find people taking content for granted and ignoring the importance too. The success of social media propaganda dep...

Brainstorming is one of the most powerful creative techniques ever made. When it is properly used, it can result in more and better ideas than any other process. It’s based on the concept that two heads (or more) are better than one. Brainstorming is not about executing ideas. It’s simply about coming up with ideas. And it is almost always more productive as a group activity. The result of a brainstorming session should be a long list of potential ideas which one can evaluate later and act on the best. Whenever you first start a blog, it’s usually pretty easy to think up topics to write about. You can start out with the basics in your industry, how to do this, why you should do that, but after sometime you will have to struggle just to come up with blog topics....

Developing blogging skills is a slow process. What you need is to work on your technique continuously and you will attract readers. Take in readers critiques for they know best how well you are passing on your thoughts. Neglecting the editing aspect of blogging will deter your readers from your blog.  Here are 15 great tips to improve your blog from newbie to PRO. 1. Use WordPress When you are starting to blog, you should go for the best blogging platform that is WordPress. Why we recommend WordPress to you is because of its many brilliant qualities. WordPress is an open source blogging tool and content management system that is easy to use for building websites. It is not like HTML Coding and Dreamweaver in which one has to practice a lot for building a blog. Al...

For good introductory information on Google authorship markup, you can always check on various other links available on other sites, but the systematic and informative of the lot has been beautifully crafted over here. You can just check this guide to set up your Google+ authorship markup. But before we get into this here is an explanatory video from Google. This will help you to understand this topic in more details. The Invention Process The most important thing to keep in mind is that Google needs to complete a circuit of verified trust between it and an author’s published content. If you want to participate in this programme you need to have two things: A verified digital identify owned by Google that links to your published content (a Google+ profile) Yo...

Having an active social media community is one of the very desirables in the recent times. Online presence has become such an integral part of our existence that we are almost blind without our presence for almost every requirement. Here are some of the relevant questions that might come in your mind for an active social media community. #1: Is Your Community in Relevance to The Demands? When the concept of the community links with the interest you are more likely to get a regular and active member. This is determined when you’re conceptualizing your community. The more your community concept fits with their interest, the more they will be interested in that community. If you already have a community that’s struggling for participation, you need to revisit the ...

Most online marketers or entrepreneurs prefer blogging as a probable part of their marketing strategy. Many of them think that if they want more traffic, they will have to engage in blogging most of the time, write longer blog posts, and also write guest posts. But in all these there is a common link. Various social media forums help you to promote your blog very easily without much of fuss. There are umpteen social media sites like Facebook, Twitter, Google+, LinkedIn, and the latest being Pinterest that can easily get your blog posts in front of hundreds or thousands of readers within minutes. With the push of a button, you can broadcast your post to all these sites. Apart from all these there are a lot more which you can always do. So without further ado here are...

Building a blog is not a big deal but the main test lies in providing it with significant traffic. A successful blog is one which has good traffic. This post is targeted to help numerous bloggers who are struggling to get significant traffic for their website. So, here are top 8 effective ways to increase blog traffic. #1: Having A Targeted Audience In Mind: When you are setting up a blog, you should have an audience type in mind. This means that you should have a clear picture of the kind of people that you are trying to reach out to. You should keep in mind that the audience has a great ability to spread information. You should always keep an eye on the participation of various communities, blogs, etc., which bring in more traffic to your blog. Here, individual p...

The frequently asked question that does the rounds of forums, social media and emails is the about the insights about Google Analytics data. There are numerous Google analytics users across the world who is only concerned with the number of page views or the visitors, even though they have the accounts for years. But this idea is very wrong. It is like not using Web analytics tools to its maximum potential. Let us take you into the world of better opportunities with Google Analytics. With Google Analytics, you can get the latest interface to measure the data. Here are the steps involved. #1: Setup Goals: This is a very straight forward point though most commonly neglected by the users. You should setup goals after you have installed the tracking code. The goals tha...