How to Track Marketing Campaigns with Google Analytics
Have you ever wondered from where your website visitors come from, rather than just a domain referral from Facebook, Twitter or Google? How about finding out if the large banner on your homepage drives more traffic to your products than the smaller banner in your sidebar?
While tracking your online success Google Analytics can help you get insights from your data. For example if you have a Google AdWords account integrated with your Google Analytics account, then you can monitor your AdWords campaigns within Google Analytics.
Now, if you are not assigning visitors from different sources to Google Analytics Campaigns, then you won’t be able to properly segment. Without proper segmentation, it’s hard to make actionable insights.
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