Local businesses have it rough. Not only do they typically lack the financial backing that national businesses have, but they also are focused on a more limited target market than their national counterparts. Aside from competing with large national brands, you have to compete against other local businesses. So what do you need to know to position your business to get the exposure it needs? Implementing a local SEO strategy is a great way to keep your business competitive online. Over the past few months, Google has been focusing more on local search results by incorporating Places results into organic search results. Making sure you utilize local SEO best practices will help the chances your business will appear in one of these spots on page 1. By implementing local ...

SEO has a growing number of considerations and activities associated with it, ranging from link acquisition, to content writing, technical website changes and engaging on social platforms with your website’s audience and potential audience. But before you even think about making headway with any of the ever growing list of campaign duties, here are 5 things you really much do before you even get going (based on the campaign being for a client). 1.    Cement Your Keyword List Like really cement it. Any errors at this stage and you risk putting time and resources into a SEO campaign that might not reap the rewards you hope it will. Research, research and then do more research. Gain insights from the client, if the campaign is for a client and keep feeding back to...