How Big Businesses Use Colors To Affect Your Emotions [Infographic]


Color Value & Evolution of Logos Infographic

Have you ever thought how big brands create their logos to make you fall in love with their brand? Or make their logos instantly recognisable? Well, it turns out that logos and brand’s theme color have always a bigger impact on customers and as well as employees. Colors trigger emotions and they are even able to change or mould your emotions. Colors are able to invoke happiness, joy, peace, curiosity, anger, sadness, excitement in viewers mind. How? Red signifies active, yellow means energetic, blue is reliable, green is nature, etc.  So, it is indeed a very powerful Call-To-Action that you can use wisely to increase your brand’s revenue and reputation. But if you fail to choose the colors properly, it will put adverse effect on your brand image.

Here are some fascinating stats you might want to look into:

We start to associate logos with products at the age of 3. Yes, no kidding, though some studies suggest even earlier for prevalent products.

  • In fact, every 2 out of 3 children of 2-3 years old are able to properly match logos with products.
  • Do you know a surprising number of famous logos were actually created for free by company owners, stock artists, and even students?

So, you can see it is very important to take special care while choosing a logo for your brand. If you are just getting started to design your brand’s logo then first you should start with choosing a theme color which will give your customer’s a positive impression about your brand’s products/services and make them to purchase it.

Looking to the importance of colors for businesses, today, I am sharing this awesome infographic from Finances Online which shows how big businesses use colors to affect your emotions.

How Big Businesses Use Colors To Affect Your Emotions [Infographic]


S. Saha works as a Marketing Manager at Webaholic. He loves to help startups and promoting their businesses through content marketing. He is also an all time "Star Wars" fan.


  1. Lisa
    August 17, 2014

    The tips which you have shared in this post are just awesome. These tips are really helpful to me and I think it should must helpful to others. I really like the style of writing this article. Your articles are always helps me a lot. Thanks for sharing this wonderful article with us. 😀

    • S. Saha
      August 18, 2014

      Thanks Lisa! Glad you enjoyed the post 🙂 Let me know if I can help you with anything.

  2. Dave Endsor
    September 30, 2014

    Interesting piece. My only query would be on how recognisable the Target logo is to people outside of the US. I only know it having seen it on vacation trips, but while people would understand it represents a target, would they know about the brand itself?

    To me it doesn’t deserve to sit alongside the other 3 which clearly have global prominence.

    • S. Saha
      October 1, 2014

      Thanks Dave! Glad you liked it 🙂

      Well target here in India operates as a technology unit (at Bangalore) that supported the U.S. So they are not marketing it heavily, apparently I haven’t seen any.

  3. Tai
    August 22, 2016

    Hand down, you content about colour mixed with logo is by far the most detailed. I do know that logos are vital but the way some brands got away with not investing a lot into their logos can be a good lesson for some startup companies looking to have the special logo instead of launching their product.


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