Have you ever thought how big brands create their logos to make you fall in love with their brand? Or make their logos instantly recognisable? Well, it turns out that logos and brand’s theme color have always a bigger impact on customers and as well as employees. Colors trigger emotions and they are even able to change or mould your emotions. Colors are able to invoke happiness, joy, peace, curiosity, anger, sadness, excitement in viewers mind. How? Red signifies active, yellow means energetic, blue is reliable, green is nature, etc. So, it is indeed a very powerful Call-To-Action that you can use wisely to increase your brand’s revenue and reputation. But if you fail to choose the colors properly, it will put adverse effect on your brand image.
Here are some fascinating stats you might want to look into:
We start to associate logos with products at the age of 3. Yes, no kidding, though some studies suggest even earlier for prevalent products.
- In fact, every 2 out of 3 children of 2-3 years old are able to properly match logos with products.
- Do you know a surprising number of famous logos were actually created for free by company owners, stock artists, and even students?
So, you can see it is very important to take special care while choosing a logo for your brand. If you are just getting started to design your brand’s logo then first you should start with choosing a theme color which will give your customer’s a positive impression about your brand’s products/services and make them to purchase it.
Looking to the importance of colors for businesses, today, I am sharing this awesome infographic from Finances Online which shows how big businesses use colors to affect your emotions.