Internet Marketing & Design Blog

Actionable marketing tips for small business to increase your marketing performances

Be Social: Creative Ideas to Jumpstart Your Social Media Presence

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Last Updated on Apr 3rd, 2012
Social media has become the hip, effective, and free way to market your company, service, or small business. It’s supposed to be so simple that anyone with a Facebook can do it, but there are as many options, strategies, and potential pitfalls as in traditional marketing, with far more far-reaching effects. If you’re stymied as to how to start your social media marketing campaign, or you want to grab some new ideas for how to increase your social media presence, read on. You’ll see what companies like Spotify, Hipmunk, TheDecalGuru, Dunkin Donuts, and Durango Joe’s Coffee are doing to make social media work for them, and hopefully, you’ll pick up some great ideas for your own campaign. #1 Start With Simple Sharing: Spotify allows you ...

Measure Calls to Action with Google Analytics Event Tracking

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Last Updated on Mar 29th, 2012
Conversions are one of the most important metric which often gets overlooked. We often focus so hard on one main conversion point and forget about other visitor engagements that exist on our sites. These other engagement points or less-important conversions are what experts call “micro conversions.” World-renowned analytics expert Avinash Kaushik, in his Excellent Analytics Tip series recommends: Focus on measuring your macro (overall) conversions, but for optimal awesomeness identify and measure your micro conversions as well. He also explains the benefits of tracking both micro and macro conversions: It will force you to understand the multiple persona’s on your website, trust me that in of itself is worth a million bucks. It will encourage you to...

How to Set Up Your First Social Media Campaign

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Last Updated on Mar 21st, 2012
As the global economy continues to become more tightly integrated, businesses are looking for innovative ways to spread brand awareness and market themselves. While the power of social media has been over-hyped to some extent by pundits and snake oil salesmen, the truth is that social media campaigns can be an effective way to improve your bottom line. When implemented properly, social media marketing efforts can do wonders for any company. Many firms fail when it comes to launching a social media campaign because they go into it unprepared. Here’s a quick primer on how to make social media work for you. Getting Started Obviously, the first thing to do is set up accounts on a variety of social media platforms. Most people assume that social media begins and end...

How to Track Marketing Campaigns with Google Analytics

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Last Updated on Mar 9th, 2012
Have you ever wondered from where your website visitors come from, rather than just a domain referral from Facebook, Twitter or Google?  How about finding out if the large banner on your homepage drives more traffic to your products than the smaller banner in your sidebar? While tracking your online success Google Analytics can help you get insights from your data. For example if you have a Google AdWords account integrated with your Google Analytics account, then you can monitor your AdWords campaigns within Google Analytics. Now, if you are not assigning visitors from different sources to Google Analytics Campaigns, then you won’t be able to properly segment.  Without proper segmentation, it’s hard to make actionable insights. If you’re looking for these ki...

3 Things SEO Managers Can Learn From Scrum

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Last Updated on Mar 2nd, 2012
SEO campaigns are constantly evolving with changes to search engine algorithms and search tactics. Keyword priorities also change over time as your site moves up and down in search rankings. This makes SEO campaigns tricky to manage. Traditional project management techniques don’t cut it so managers need to think outside the box. Scrum is an Agile framework designed for managing software development projects. However, we feel that SEO managers can learn a lot from it! Here are 3 things SEO managers can learn from Scrum:   1. Sprints Sprints are at the core of Scrum. The workload of a project is broken up into segments and completed in sprints that can be anything from a day to a month. A Sprint Planning Meeting is held before each sprint to establish the goals ...

The New Generation Mastermind – QR Codes

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Last Updated on Feb 27th, 2012
The QR is an acronym for “Quick Response” code. It is a matrix or 2-dimensional code that is capable of including links, text or other information and can be interpreted quickly by smartphones and other camera equipped mobile phones. A scan of this QR code with a cell phone will direct you to a specified page containing the required information. With the increasing popularity, this code is becoming more visible in magazines and on other places like advertising boards and even business cards. The QR codes are considered to be more useful than standard barcodes. While bar codes are one-dimensional linear codes that are capable of holding up to 20 numerical digits, QR codes are 2-dimensional matrix barcodes that are capable of holding thousands of information like a...

Utilizing Local SEO in Your Business’s Digital Marketing Strategy

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Last Updated on Feb 1st, 2012
Local businesses have it rough. Not only do they typically lack the financial backing that national businesses have, but they also are focused on a more limited target market than their national counterparts. Aside from competing with large national brands, you have to compete against other local businesses. So what do you need to know to position your business to get the exposure it needs? Implementing a local SEO strategy is a great way to keep your business competitive online. Over the past few months, Google has been focusing more on local search results by incorporating Places results into organic search results. Making sure you utilize local SEO best practices will help the chances your business will appear in one of these spots on page 1. By implementing local ...

Dealing With Malware & Hacked Sites: And The SEO Factor

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Last Updated on Jan 29th, 2012
  Okay, so your site has been hacked. It is a common problem to many webmasters despite of their hard work to protect their sites from being hacked. Google explains this in their Webmaster Tools Help Forum: If your site has been infected, it is generally because some vulnerability has allowed a hacker to take control of your site. The hacker may change the content of the site (for example, to add spam), or add additional pages to the site, usually with the intent of phishing (tricking users into parting with personal and credit card information). Alternatively, they may inject malicious code (malware)—for example, scripts or iFrames that pull content from another website that tries to attack any computer that views the page. The term “malware” covers a...

SEO Best Practices : 2012

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Last Updated on Jan 21st, 2012
Almost every year search engines make a significant number of changes in how they evaluate content on a website. Here are 8 tips on SEO best practices from pros in 2012. Title Tags Keyword Relevancy – Creating a descriptive, keyword-laden title tag is important for increasing rankings in search engines. When your title tag matches the search query exactly than it’s 100% relevant for it. (Optimal Format: Primary Keyword – Secondary Keyword | Brand Name) Length (70 characters) – Google only shows 70 characters on its search results page (SERP). Whereas an ellipsis – “…” to indicate that a title tag has been cut off. So make sure that your primary keyword is at the beginning while the brand is at the end. seomoz had a great post on t...

Dealing With 404 Error Pages The Right Way For SEO And Users

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Last Updated on Dec 22nd, 2011
  You might have come across to the 404 error page while attempting to access a page or file on a site that doesn’t exist or has been moved. Every once in awhile however, visitors on will stumble upon in a 404 error page on your website. Status Codes: What is it? Every webpage you visit on the internet will return something called a ‘status code’, a code consisting of three numbers that communicate to the requester the status of their request for a particular webpage. The SEOmoz guys has made this fantastic cheat-sheet or half-infographic: So the code 404 signifies “File Not Found”, and is probably the most famous of all the status codes defined in the Hypertext Transfer Protocol (HTTP) specification. These codes refer to a set of responses yo...