Internet Marketing & Design Blog

Social media marketing isn’t a fad. As time passes by, more and more small businesses are leveraging the power of social. 26 percent of small businesses dedicate at least one hour to social media marketing each day, and four in five (80 percent) plan to increase their use of social media this year. Small businesses are using social media to reach potential customers across multiple social media channels especially where they spend time, moreover as an effective engagement tool for 2-way conversation. 84 percent of SMBs use social media to reach customers, 42 percent use these channels for consumer support and 48 percent have generated business directly through Twitter. So, wanna become a social media master? Have a look at this infographic from MarketMeSuite and Placester, a small business guide to social media mastery. Read More →

Learning is a never-ending process and so you can always learn more about new online marketing strategies. There are no dearths of online blogs nowadays.  Just search for “blogs” and you will get an endless list blogging sites where every nano second there is a post and thousands of others following that. The thing that gets most people is that the most informative blogs are also the ones that put out a mass number of posts per day, which is hard to keep up with. Out of that some are really nonsense and are often just blabber podiums for the ones who just want to make it to the list. This is why I want to share with you some great blogs as a whole. Without further ado, here are 151 online marketing blogs for online marketers which I feel are indispensable. Some ...

There is no doubt that small businesses should have a social media presence or not. If not for anything else, but the visibility and connectivity which is offered by social media in todays’ time has convinced most business owners that it is indispensible to have an investment in the social media just for its undoubted returns. But the curiosity which often might arise for any businessman is how much time and effort will it consume to give the best ROI? While most of the average small business owners have an opinion that it’s worthwhile to be on Facebook, but again there is a section of people who might agree monitoring it and posting 24/7 would be a waste of resources. The only way to know how much social media is enough for you is to have some sort of metrics ...

Are you banging your head to get more results from your blogging? It might at times get bit complicated if you are not too sure about the things you are doing. While blogging you often wonder why you are not getting the desired results. It might have happened that you have never realized that while being a blogger you have committed some serious blogging mistakes and never got a notice about it. Let see some common mistakes we often commit without realizing and which, if corrected can surely give you better yields. #1: Failing To Understand Your Audience  Often the common mistake bloggers usually make is to relate with their audience. You will find many blogs where the bloggers understand the topic, but they somehow fail to relate or connect to their audience. Blog...

Can you measure your return on investment (ROI) on Facebook ads? Can you tell which one of your Facebook ad is converting better? Now with the help of Facebook conversion tracking you can measure Facebook ad performance. In Jan 2013 Facebook has launched a conversion measurement tool which allows Facebook advertisers to access their ROI by keeping a track over  user actions like shopping, website registration or cart checkouts. Since its inception companies have realized that their cost per conversion has been reduced by 40% using oCPM vs. CPC. Previously it was not possible to compare the impact that the ads had on conversion, but with the new measurement tool Facebook advertisers can access the impact of ads at the bottom line. What is ‘Conversion Tracking...

Google is renowned for its update in algorithm in order to try and prevent the gaming of the search engine rankings. This has caused a swirl in the world of the webmasters. In February 2011, there is the introduction of the Panda update that has changed the complete scenario of the search results. It has altered more than one out of every 10 searches. The Panda and Penguin updates have made some serious changes which have forced the webmasters to modify their strategy in order to optimize their website. It is quite visible that search engines are getting smarter and therefore, it is essential to redefine the link building strategy. With the introduction of the Panda updates, webmasters were looking for new tactics which can help them to establish their goals and to s...

When it comes to social media marketing are you still struggling with a social media marketing strategy? Is it getting hard for you control the conversations about your company, your products or your services? Give up control and drop the ego! Social Media is a totally different ballgame. The people in these social media communities talk about you whenever they want, however they want, and to whomever they want. The conversation goes on with or without you! – Liana Evans See it as a two-way street. As a brand, if you try to only promote your product or services then it isn’t a place for you. Use it as a tool to communicate and relate. Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity...

In the recent times business bloggers have been so engrossed in producing content for their individual purposes that in this rat race of content and blogging they somehow forget or tend to forget some of the very basic yet important rules of blogging or online scripting. One of the main factors is a faster growing base for all the subscribers.  Majority of bloggers do not even know who are the ones following their posts or getting back to them on a regular basis. Have you ever thought how your thoughts are getting percolated in all the other networking sites even without your knowledge? The ones who are doing this are your very own fellow “members” whom you often fail to keep a track and treasure their contributions. It’s really unfortunate to see that many bl...

Image Source: marketingeninternetrecargado.com Got a blog, know you have written some great content, but it still isn’t getting you the returns you had hoped for? Well, tough luck, but wait have you been marketing your blog? No, well then there you have it, the reason why it’s not working for you. In the online world, as in life, visibility counts; in fact it’s the foundation of success. If you have written what you think is an amazing blog post, it won’t get the readership it deserves, if its audience doesn’t know your blog exists. This is why you need to market your blog; the problem is that newbie bloggers who really have no clue about internet marketing, think promoting a blog is a really big deal, and requires loads of technical knowhow. Well, here’s ...

More than often Pinterest is passed off as a mere marketing tool by many businesses. But they fail to realize that it can be of immense use if they want high rate of traffic to their website. Pinterest can bring ton of traffic and can be helpful to every kind of business. Last year in a study by Shareaholic it has been revealed that Pinterest can bring more traffic than Twitter too! The data is based on analytics from 200,000 publishers which reach approximately 270 million unique visitors a month. Here are top 14 ways Pinterest can generate more traffic to your website. #1:   Be Original Repining is a very usual practice but if you want your business to be influential, you must create a Pinterest business account. Make sure that you pin your content by yours...